An advertising designer is working on a campaign for a cigarette company.
Designer: Maybe we shouldn't do this campaign. It's clearly geared to lure nonsmokers into trying cigarettes. I've smoked for ten years, and I wish I'd never started. I smell like an ash tray and I can't walk up a flight of stairs without wheezing. Maybe we should bid on an anti-smoking PSA campaign instead.
Boss: You're a hypocrite. If you really thought smoking was so bad, you'd quit. Obviously, you think smoking is great. Now go out there and convince more people to start!
Makes perfect sense to me.